Genesis is known for selling luxury sedans with relative affordability, especially considering the sticker prices of its elite European competition. But the news that the Korean automaker is expanding its lineup with a sport utility vehicle has stirred a good deal of excitement. Perhaps you were watching Super Bowl LIV and saw the 60-second "Young Luxury" commercial for the 2021 Genesis GV80. That was just the beginning of an assertive ad campaign to promote this newcomer to the high-class utility vehicle market.

The sharp-looking and capable midsized SUV took its design cues from Korean architecture, which emphasizes a balance of "function and tranquility," with an appropriate amount of "white space" to keep the look from seeming too busy. It was first formally revealed in January 2020 in Seoul, South Korea, and then in Miami, Florida, for the U.S. market. It's slated for release this summer and will compete with other premium SUVs, most directly the ones made by the upscale European manufacturers. Genesis is currently taking orders from excited GV80 drivers-to-be, and although there are rumors buzzing about a hybrid variant, the manufacturer has not confirmed that.

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What We Know

The base engine will be a 2.5-liter turbo, with a 3.5-liter twin-turbo V6 upgrade also offered. As expected of an SUV, all-wheel drive will be available as well (with rear-wheel drive as the default). One of the most exciting - and useful - technologies that Genesis will offer on the GV80 is Remote Smart Park Assist, an innovative feature that will autonomously park the vehicle. Other available driver-assist features on the Genesis GV80 will monitor its blind spots, provide automatic emergency braking, and help the driver merge into traffic as they leave a parallel-parking spot.

Genesis is expected to release the GV80 in three trim levels with the usual rising list of amenities. Naturally, there will be abundant luxury touches both as standard fare and available through optional packages. Some examples of the plush features that GV80 occupants can enjoy include Nappa leather seating, an active-motion driver's seat designed to relieve the stress of a long road trip, road noise cancellation technology, ventilated second-row seats and power-recline capability, and soft-close doors. The 14.5-inch infotainment touchscreen will not only lead the class in size, but it will also come with a handwriting recognition feature as well as split-screen capability.

Other Benefits of GV80 Ownership

As with all Genesis vehicles, an impressive slate of valuable benefits will be included with the purchase of each GV80. Although Genesis hasn't released the full details yet, each buyer or lessee will likely get three years of complimentary scheduled maintenance, three years of Connected Services (for remote functions, safety services, and destination guidance), and Genesis Service Valet, which provides free remote diagnostic checks along with complimentary courtesy car delivery and return. These perks are in addition to the generous warranty coverage provided by Genesis, which is highlighted by a 10-year/100,000-mile powertrain warranty.